In 1924, Adi Dassler started the Dassler Brothers Shoe Factory with his brother Rudolf. Their shoes gained fame, notably at the 1936 Berlin Olympics. Post-WWII, a personal feud split the brothers, leading to the birth of Adidas in 1949.
The 1980's and 90's brought challenges, but the 1998 World Cup marked a turning point. Strategic acquisitions, like Reebok, and collaborations with figures like Kanye West (Yeezy) propelled Adidas into new cultural heights. Adidas also cemented itself in the hip hop world.
From a small German workshop to a global powerhouse, Adidas has consistently pushed boundaries. Its commitment to innovation, culture, and sustainability ensures its continued influence for generations to come.