The Rise and Fall of the Tata Nano: An In-Depth Analysis
Tata Motors introduced the Tata Nano in 2008 as the world’s least expensive car, at around $2,000. Launched on the promise of giving India’s burgeoning middle-class an affordable means of transport, it was considered a benchmark innovation. That said, the Nano dream met a series of regrettable missteps in its journey to market and by…